Color psychology has influenced our society in more ways than most people are familiar with. For example, Glasgow, Scotland, and Nara, Japan, installed blue street lighting in certain neighborhoods to reduce the crime rate and subsequently reported a positive correlation.
Color psychology is used in marketing and branding, sports, and other facets of life. Interior designers also use color psychology to influence the mood of homeowners and guests. Dan Ryan Builders has assembled some information to help you choose the right colors for your home.
Black: Black can symbolize sophistication, elegance, even power and formality, but can also have negative connotations. A good rule of thumb is to use it sparingly or as a bold accent.
Blue: This color is typically associated with peace and serenity, which is why many bathrooms and bedrooms are painted blue. Blue also encourages the mind’s creativity and productivity and boosts performance, making it a great color for home offices.
Brown: Any shade of brown is typically associated with comfort. It makes people feel cozy, snug, and safe, so having a chocolate-hued living room is good to evoke togetherness.
Gold: Gold is associated with glamour and wisdom. It’s stylish and attractive because many people associate the metal colors, including silver, with jewelry. Gold is best left for fixtures or appliances around your home rather than four walls, so feel free to buy some shiny new things.
Green: Green evokes a sense of healthiness due to our mind’s natural association between this color and the Earth. It makes for a great kitchen color, and since green’s also refreshing, you can put it in any room where you want people to wind down and rejuvenate.
Orange: Orange is a lively color, which promotes excitement and enthusiasm, but you should think twice before painting your home gym orange. Because it’s closely related to red, it stimulates appetite, so it’s actually better for dining rooms and kitchens.
Pink: This color has a strong association with love, tenderness, and vulnerability but also hope. It calms and provides reassurance and can make people feel safe. It’s called The Pink Effect, and it works well for rooms where you want people to feel loved and safe.
Purple: Success, royalty, and wealth are associated with purple. Painting any room with a strong shade of purple will make it seem more luxurious while a lavender shade will calm any anxiety and nervousness. Though, we don’t suggest painting your bedroom this color because it stimulates creativity, and a bedroom is where you want to rest your mind.
Red: As we mentioned before, this color stimulates appetite, so it’s only natural to paint your kitchen a shade of red to keep your family hungry. It also enhances energy and excitement, which makes red a good choice for rooms where people often gather. Red living and dining rooms help start conversations.
White: White spaces give the illusion of being bigger, and they feel more open and airy. You can paint any room in your home white and then spruce it up with a splash of bright color.
Yellow: This is the brightest and happiest color on the spectrum. Yellow increases metabolism and energy, so painting your home gym, office or kitchen a shade of yellow is probably a good idea, but skip the nursery. Babies have been known to cry more when they’re exposed to yellow.
It’s important to remember that there is no “one size fits all” in color psychology. Some people react differently to seeing certain colors, so choose what you love for each room in your home.
If you want to use color psychology in one of our Neo-Traditional homes, take a look at what Dan Ryan Builders has to offer in Brunswick Crossing.